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Tyson Frozen Foods

Tyson Frozen Foods Database

Tyson Frozen Foods manufactures and markets specialty frozen and refrigerated food products. Tyson markets its products domestically to food retailers, restaurant operators, and noncommercial foodservice establishments such as schools, hotels, and healthcare facilities. Most of Tyson customers are small businesses, and are divided along the Sales District dimension and Pricing Segment dimension. The information available is based on the Tyson Frozen Foods COPA database available on SAP BW. Users will have the opportunity to explore the data and operations of the company and see how the data can be leveraged to improve profitability in the organization. 

The sales process that Tyson Frozen Foods originally used to populate these tables is as follows:

  • Customers call the sales office and are forwarded to a sales organization.
  • The sales organization advises the customer on what products will provide the strongest sell through as well as explains the pricing structure based on the sales district, and pricing segment.
  • The customer requests the appropriate products, which are then shipped through freights and frozen if necessary.

     

Real Data and Data Integrity

Tyson Frozen Foods cube consists of 6 dimension tables that are linked to a fact table. The data also contains COPA database, for cost and profitability analysis data. The data contains customer transactions for more than 13 thousand products shipped to 92 different sales districts in the United States.

This is a gifted dataset that is based on real operational data. Like many real databases, integrity problems may be noted. This can provide a unique opportunity not only to expose students to real data but also to illustrate the effects of data integrity problems.

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